Exhibitor Directory
Largest number of brands under one roof anywhere in Australia!
Browse through our Melbourne Exhibitor Directory to see hundreds of brands and services that will be at our Expo. Get your tickets to come and meet them face to face.
PBC Expo: Melbourne Oct 2025
59S UV LED Sterilisers
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59S UV LED Sterilisers
59S offers a complete range of UVC LED Sterilisers, that fulfil all of your sterilising needs, from at home sterilising units, to portable travel sterilisers for wherever your busy life with little ones takes you!
A&J Children's Fashion
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A&J Children's Fashion
Simple, lovely but not too serious Children's Clothes from 6 months to 8 years.
All4Ella
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All4Ella
All4Ella is a trusted brand dedicated to providing premium baby essentials designed to make parenting easier. Founded out of a mother’s love and desire to ensure her child’s comfort and safety, All4Ella offers a wide range of high-quality, practical products that parents and children love.
Alula Advance+ Toddler
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Alula Advance+ Toddler
With our expertise and passion we’re committed to bringing the latest advances in nutrition. Our products benefit from the unique milk ingredient expertise and know-how to deliver products that are scientifically and carefully developed with high quality ingredients to provide the nutrition, science and care for your child.
Always Belle Photography
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Always Belle Photography
Elle specialises in Newborn Photography and works from a beautiful studio in Eaglemont Village, Melbourne.
Her photographs are sure to create lasting memories of your baby that you’ll treasure forever.
Ari & Arlo
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Ari & Arlo
Unique 3D printed plaques, pregnancy and baby announcements, gender reveals and personalised nursery décor. We create timeless custom keepsakes to remember those precious moments. All things pregnancy and babies related.
Australian Babywearing Association
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Australian Babywearing Association
Australia's peak body for babywearing education, advocacy, and training. Access essential babywearing training for Perinatal Professionals in core safety guidelines, and recommendations on best practice use of baby carriers and slings. Or get connected with a local trained babywearing consultant who can help you feel more confident and comfortable carrying your baby.
Australian Breastfeeding Association
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Australian Breastfeeding Association
As Australia's leading authority on breastfeeding, ABA provides mothers with practical mother-to-mother support and information, enabling them to establish & continue breastfeeding.
Grab a seat, listen to one of our short presentations, chat to a volunteer & collect information about support in your area. Book into a breastfeeding class before you have baby!
Australian Dental Association
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Australian Dental Association
The Australian Dental Association encourages the improvement of the oral and general health of the public, promote the ethics, art and science of dentistry and support members to provide safe, high-quality professional oral care.
b.box For Kids
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b.box For Kids
An Australian company creating award-winning baby and child lifestyle essentials. Supporting little people to be independent all the while making parents days easier. From baby to toddlers and school lunchtime - we’ve got you covered!
Our friendly and knowledgeable staff will be on hand to assist you, so come by and say hello!
Baby Jogger
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Baby Jogger
Baby Jogger is the practical choice for new and existing parents, providing sleek compact design in a most intuitive way. Tested to extremes, Baby Jogger is for parents with passion and purpose, who want to continue to live life to the fullest and to share new experiences with your child.
Baby Mum-Mum
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Baby Mum-Mum
Baby Mum-Mum is a delicious range of rice rusk that is free from the top common allergens including gluten, egg, nut and dairy. This makes them ideal for allergy-prone, ingredient-intolerant and even vegan babies.
Come and take a look at why Baby Mum-Mum has been loved by Australian babies for over a decade. Our friendly staff will be happy to hand you some free samples.
Baby Sensory
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Baby Sensory
Baby Sensory classes have been developed by experts to support your child’s development and provide magical moments of fun and connection within our nurturing environment. With an incredible variety of activities and equipment, every session is unique!
Come chat to one of our passionate class leaders about our multi award winning classes and find out how to join the fun!
Babybee
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Babybee
We want it to be easy.
Parenthood can be challenging, so it's our mission to eliminate the stress associated with both purchasing and using your pram. We've taken care of the details - including all your essential accessories in the box, ensuring swift delivery to your doorstep, incorporating clever features to simplify daily parenting and providing lifetime access to our customer service team.
BabyBjörn
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BabyBjörn
Making everyday life easier for parents and children by developing products of outstanding quality since 1961.
Babyhood
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Babyhood
As an Australian family owned and operated company, we understand the need for good quality products at an affordable price. We are committed to the development of baby products that empower parents and carers. Come and meet our expert team and see our great range of products including nursery furniture, prams, high chairs, feeding chairs and more.
BabyRest
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BabyRest
We craft beautiful, safe & practical furniture and bedding for your dream nursery. Our award-winning products are designed to fit seamlessly into your home, and provide a safer sleep every night.
Visit us to see why thousands of Aussie parents trust BabyRest for their baby's first room. Immediately you will feel the quality, craft, and beauty in every product.
Say hello to beautiful dreams...
Bambini Prams
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Bambini Prams
Unique Stylish Baby Products, Inspired by European Style.
Made in Europe and inspired by our European heritage, Bambini deliver beautiful baby essentials that are stylish, individual and versatile.
At the forefront of our portfolio is our iconic newborn-to-toddler pram range. Prepare to fall in love with your Bambini!
bayani
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bayani
turning hot mess into prepared hot mess
we’re not afraid to embrace the mess. for every spill, sniffle and splatter is a new memory. let’s get out, get messy and navigate mamahood together. your way. because the stains won’t last but the memories will.
BIBS
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BIBS
Aussies rated BIBS® best in Canstar Blue’s review of baby dummies and soothers. Scoring five stars for ease of use for baby, design, quality, durability and overall satisfaction. Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito 'Bubs and parents are cooing over BIBS, rating it best for ease of use, design, quality, durability, and overall satisfaction.'
BLVD Finance
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BLVD Finance
At BLVD Finance, we pride ourselves on being the home loan experts who still maintain a personal touch.
Our long term approach to home loan advice is what sets us apart from the competition, we work tirelessly to secure not only the best outcome now but for the years to come.
Let us guide you down the boulevard to home ownership with expertise and care.
Boba
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Boba
Welcome to Boba, where we believe that the journey of parenthood is best experienced heart to heart. From the soft snuggles of a newborn to every new adventure, our mission is to help you embrace each moment with your little one. Our carriers are designed to foster those tiny yet powerful moments of connection that bring parents and babies closer together.
Boobcube
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Boobcube
Introducing the Boobcube Silicon Tray & Pop Pack — the perfect teething solution for your little one. Easy to use, mess-free, and designed with safety in mind, making teething a breeze.
BOWWLOO
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BOWWLOO
An Australian brand designed for comfort.
Our nappies are ultra-thin, breathable, and highly absorbent, with a soft, flexible waistband that’s gentle on baby’s skin.
Perfect for babies prone to nappy rash, helping them stay dry, comfortable, and sleep better through the night.
Britax
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Britax
We’re a global market leader in child mobility, dedicated to helping to make family travel safer with our award-winning range of child car seats and strollers. Our mission is to protect what matters most by providing safe, comfortable, sustainable, and easy-to-use child mobility solutions.
Bubs and Boobs
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Bubs and Boobs
We got your back... or boobs, in this case. If we can make this crazy, exhausting, somewhat screwed-up, time of your life just that little bit better, then my gosh, THAT'S WHAT WE'LL DO!! Natural balms looking after the three most important things in your life. Your bub and your boobs.
Butterfly Maternity
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Butterfly Maternity
Butterfly Maternity Pillow® - Rated Australia’s #1 pregnancy pillow, 100% Australian owned and made.
Made for mums-to-be, the unique Butterfly wings cradle your bump and support your back - whichever side you sleep on.
We know sleepless nights begin long before your bub arrives. That’s why we created the Butterfly Maternity Pillow.
Cell Care
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Cell Care
Your baby’s cord blood is powerful. Your baby’s cord blood is rich in stem cells that can be used to treat many life threatening conditions. Store your baby's cord blood to potentially help them in the future!
Chekoh Baby Carriers
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Chekoh Baby Carriers
Australian owned & designed, Chekoh has been the favourite carrier of every new parent since 2014.
Our Wrap and NEW Clip Carrier are all made with natural breathable fabric blends, easily adjustable for any size and safe and supportive for you and your little one.
Chemist Warehouse
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Chemist Warehouse
Chemist Warehouse is partnering with top baby and parenting brands to provide a wide range of products catering to new mothers, newborns, and young children.
Child Car Seat Information - TAC funded program
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Child Car Seat Information - TAC funded program
Starting Out Safely is the Victorian government's early childhood road safety education program. Delivery of child car seat information to parents and carers is a key priority of this program.
Child car seat display, advice and information and resources on choosing, fitting and using the right child car seats or capsule for your child.
COCOON FURNITURE AUSTRALIA
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COCOON FURNITURE AUSTRALIA
INNOVATIVE FURNITURE
Where innovation and safety meet.....
Learn more about new and modern advancements in the design and manufacturing oinnovative nursery furniture
Promotional pricing
Comfy Co Designs
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Comfy Co Designs
Custom Pram liners, Made with durable fabrics, Tontine Ultra Fresh Wadding, Machine Washable.
CuboAi
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CuboAi
We believe in empowering parents with smarter technology to keep babies safe. After all, we’re just beginning to build a world where parents can worry less, rediscover themselves, and explore more of what’s best for their family.
Parenthood is an exploration. We hope you enjoy it.
Custom Feet Orthotic Insoles
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Custom Feet Orthotic Insoles
At Custom Feet Insoles Australia we specialise in creating custom-fit orthotics that support and comfort your feet. Available Australia-wide, our expert podiatrists ensure that each orthotic is tailored to meet your unique needs.
DUE by The Memo
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DUE by The Memo
Supporting the next generation of mums with pregnancy and postpartum essentials
Early Childhood Education & Free Kinder
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Early Childhood Education & Free Kinder
Free Kinder is available in Three- and Four-Year-Old Kindergarten programs across Victoria at participating standalone (sessional) kindergartens and long day care centres. Free Kinder means more Victorian children can have the best start in life, no matter where they live.
Edwards & Co
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Edwards & Co
Our products are designed to impress, designed to last, designed to change, and designed to give every member of the Edwards & Co family the smoothest possible ride
Elle TENS
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Elle TENS
Confident. Supported. Empowered.
We’re here to guide you through pregnancy, birth, and postpartum with expert care, evidence-based education, and unwavering support every step of the way.
Epworth Freemasons Maternity
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Epworth Freemasons Maternity
Our highly trained and compassionate team of obstetricians, midwives, nurses and allied health staff are committed to providing you, and your family, a supportive and caring environment to safely bring your baby into the world. The Epworth experience and expertise carries across each maternity space, for you to enjoy and feel well supported in those precious first days together with your new baby.
Ergobaby Carriers
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Ergobaby Carriers
Ergobaby products are ergonomically designed to support a baby's developing body and the caregiver that wears them - the ultimate in comfort and ergonomics, Ergobaby carriers are an essential for every parent's babywearing journey from birth to toddler years.
eufy
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eufy
From whole-home security to smart cleaning solutions, eufy's technology brings you expert protection and deep cleaning that's tailored to your lifestyle. Baby range includes the baby monitor, smart sock and wearable breast pump.
Fibre For Good
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Fibre For Good
Fibre For Good offers a beautiful range of everyday, gender-neutral baby basics — all completely undyed and unbleached. We're proud to be Australia’s first 100% chemical-free babywear brand. Our organic cotton is grown in three natural colours and is incredibly soft, breathable, and absorbent — giving your baby the purest start to life.
Franjo's Kitchen
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Franjo's Kitchen
Wholesome snacks to support you from pregnancy to breastfeeding and beyond.
Franjo's Kitchen is committed to using the highest-quality, plant-based ingredients, coupled with the knowledge and expertise of health professionals, to provide holistic support and nourishment at all stages of the motherhood journey.
Frankly You
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Frankly You
Our leak-proof underwear offers unmatched comfort, confidence, and sustainability. Designed with advanced absorbent technology, it provides reliable protection against leaks, eliminating the need for disposable products.
The breathable, moisture-wicking fabric ensures you stay dry and comfortable all day, while its eco-friendly design reduces waste.
Frida Baby
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Frida Baby
Frida Baby is all about preparing parents for the everyday unfiltered realities of parenthood by creating simple, innovative solutions to age-old challenges, informed by the wisdom and humor of shared experiences. Frida Baby is the brand that gets parents.
Gaia Baby
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Gaia Baby
Gaia Baby products are designed with longevity in mind; you need only purchase one product to cover multiple stages.
Our products are designed to meet your child's evolving needs, while featuring a Timeless, Design led and Scandi inspired look. The philosophy was to ensure that all of our products would be multi-functional and last beyond the norm, fitting into for your home life for many years.
Gift Boxes & Hampers For Kids
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Gift Boxes & Hampers For Kids
A dedicated gift delivery service for children, we specialise in crafting individualised gift boxes that go beyond the ordinary. Whether you’re celebrating a little one’s milestone (or a not-so-little-one) or simply wanting to make them smile, our gift boxes are designed to convey love, joy and significance.
Greentom
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Greentom
Made entirely from recycled materials, Greentom Strollers are lightweight, stylish, and perfect for your family's outdoor adventures!
Our strollers aren't just a choice; they're a statement—a commitment to a greener future. At the end of its lifecycle, all stroller parts can be disassembled and recycled accordingly.
Create a green tomorrow with us!
Hackerlily Hip Seat Carrier
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Hackerlily Hip Seat Carrier
THE ORIGINAL AUSTRALIAN HIPSEAT CARRIER
STRAIN-FREE, CARE-FREE, HASSLE-FREE BABY CARRYING
Say goodbye to aching back pain, aching arms, fiddly straps and hot, sweaty buckle carriers. The strap-free HipSurfer is ergonomically designed to absorb the full weight of your 0-3 year old, so you can hold, cuddle, breastfeed and rock to sleep.
Doctor Approved. Award Winning
HAPPYMOON 2025
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HAPPYMOON 2025
Traditional Chinese confinement food
HelloFresh
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HelloFresh
HelloFresh is a healthy meal delivery service that provides new recipes and fresh seasonal ingredients right to your door.
High quality meals with minimal waste. Be the chef you've always wanted to be and cook different meals each day to keep the whole family happy.
Henlee
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Henlee
Elevated parenting products that look good and function well. Henlee designs are beautiful, durable and functional products that make any space look effortlessly stylish. View the range of baby changing pads, nappy caddy's, play mats, nappy bags and more. Visit us to discover more ...
Ice Ice Booby
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Ice Ice Booby
Designed by a midwife specifically for women our remedial gel-bead ice and heat packs help the expecting or new mum manage pain and inflammation naturally.
Our breast ice and heat packs can also be used if exclusively expressing, whilst suppressing or post surgery. And our compact and convenient silicone breast pump makes expressing so easy!
Il Tutto
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Il Tutto
Il Tutto helps you retain your sense of style, with gorgeous bags, accessories and nursery chairs you want to show off, while providing all the functionality you need to make your day a little bit easier.
Jack N' Jill
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Jack N' Jill
At Jack N' Jill, we believe that businesses have an obligation to the environment. That's why we have formulated an all natural, hypoallergenic toothpaste with organic ingredients, that's 100% safe for young children, and designed our packaging to be minimal, recyclable and BPA Free.
Joolz
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Joolz
Joolz design safe, ergonomic and stylish strollers that are easy-to-fold and maneuver.
They create premium strollers and accessories for all occasions, that fit perfectly around your baby, and your family’s, needs, using materials that are sustainable, organic, and made to last.
Kangatraining Australia
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Kangatraining Australia
Move your body SAFELY in postpartum, find your welcoming COMMUNITY of mums, WITHOUT leaving your baby!
Multi-Award-Winning Classes Nationwide!
Kapture Photography
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Kapture Photography
We are a boutique photography company specialising in baby & newborn photography.
We are fully trained experts in photographing newborns. You can trust that your baby will be in the safest hands.
Check out the unique props and examples of what we can do to capture your beautiful family.
Kids Home Fashion Pty Ltd
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Kids Home Fashion Pty Ltd
Kids Home Fashion, founded by parents Marjorie and Angelo, offers stylish, functional nursery furniture. Their Brisbane-based company creates locally-made products, including a 3 in 1 Cot-Toddler Bed and a 3 in 1 Changing Station - 3 drawer dresser, designed for safety and longevity using premium materials.
Kippins
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Kippins
Kippins launched in 2014 after searching the market for a non-toxic security blanket, Your Kippins' thoughtful little details are designed to make your life easier, and bring endless years of joy to your little one, without all of the gimmicks.
LACEVO
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LACEVO
LACEVO are women creating products for mothers that provide the liberty of movement, opportunities, choice & a return to self. Our innovative, hands-free wearable breast pump blends hospital grade suction, cutting-edge technology with unmatched comfort, empowering mothers to nurture with freedom and ease.
Lillebaby
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Lillebaby
Offering beautiful, ergonomic baby carrier solutions for all bodies, Lillebaby comes in a range of models, fabrics and fashionable colours. Providing maximum support for parents/carers and their little ones, Lillebaby products inspire adventures and nurture the bond between parents and their children.
Little Helpers Kidswear
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Little Helpers Kidswear
Hi Viz Polos for your kids to be safe and match their tradie idols. Available in newborn right up to size 12 in pink, orange or yellow and in over 80 designs.
Love N Care
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Love N Care
Love N Care has been helping parents in Australia do this since 1987 by developing comfortable and reliable strollers, prams, walkers, cots with drawers, and other baby products that increase your mobility and make your life as a mum or dad just that little bit easier.
Lummi Bunny - Everyday Outdoor Essentials for Babies & Kids
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Lummi Bunny - Everyday Outdoor Essentials for Babies & Kids
Lūmmi Bunny is proud to be an Australian babies and kids’ lifestyle brand that grows with families—offering sustainable, thoughtful essentials for everyday adventures: fun, durable Sunglasses and natural Mosquito Patches to keep little adventurers protected. Made with ultra-durable TPEE material—bendable, lightweight, and crack-resistant!
Lūmmi in Colour
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Lūmmi in Colour
Lūmmi (L-oo-mi) was founded with a simple goal in mind: to create the softest, most sustainable babywear possible, with a design that’s inclusive of all. We create our organic baby clothes and sleepwear in the hope that they will be used through generations of little ones, being passed down, given as gifts and donated.
Maison Sunny
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Maison Sunny
Maison Sunny was brought to life with a vision for producing premium quality baby and children's clothing and gifts in 2022.
Sourcing and creating timeless pieces that can be passed down for generations that are ethically sourced using sustainable methods.
Our vision is to provide young people functional, quality, stylish and sustainable clothing, toys and gifts.
Mama Sweats
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Mama Sweats
Mama Sweats is a Melbourne-based streetwear-inspired apparel brand designed specifically for mothers.
We create bold, oversized T-shirts and cozy sweatshirts that blend style, comfort, and functionality.
Mama Sweats isn’t just about clothing—it’s about building a community where moms feel seen, confident, and connected.
mamas & papas
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mamas & papas
Prepare your baby for bedtime with our signature range of cots and cotbeds. Choose from classic wooden styles, modern bedside cots, and compact designs perfect for smaller spaces converting to 5 years of age.
Medibank
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Medibank
At Medibank we stand for better health for better lives. We look after the health cover needs of more than 3.7 million Australians through our Medibank and ahm brands, and distribute travel, life and pet insurance. Everything we do is aimed at inspiring better health and happiness for all Australians.
Midwives Own Brand
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Midwives Own Brand
MOB was born out of a passion of being "with woman" at every step of motherhood. As midwives with years of clinical experience, we have handpicked and developed our products with the knowledge of what works best for both babies and parents.
Mini Colettos
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Mini Colettos
Mini Colettos is an Australian-owned brand of premium dolls, proudly manufactured in Spain.
Designed with exceptional craftsmanship and attention to detail, our dolls reflect cultural diversity and timeless style. Created using high-quality, child-safe materials, Mini Colettos dolls inspire imaginative play and meaningful connections.
MOBY
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MOBY
The MOBY name is synonymous with babywearing. Globally recognised as the brand that knows the importance of keeping babies close, calm, and happy. MOBY is focused on creating products that encourage bonding over special moments, shared discoveries, and within the day-to-day of being Close Enough to Kiss. Easy to use, comfortable to wear, machine washable and are adjustable to fit most parents.
Monarch Store
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Monarch Store
Monarch; all about making your eco journey simple, easy & stylish. From Cloth Nappies to Bamboo Rompers, our premium range will help you save money and the environment.
Our friendly staff will be demonstrating our wide range of products as well as show casing how versatile our products are.
Montessori Academy Childcare & Preschool
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Montessori Academy Childcare & Preschool
With over 60 childcare locations across Australia, Montessori Academy supports families to raise confident and curious learners. Chat to our friendly team to learn more about the Montessori difference.
MOOIMOM by Green Parenting
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MOOIMOM by Green Parenting
MOOIMOM is your ultimate companion through motherhood! We provide comfort for pregnant women, convenience for breastfeeding mothers, and confidence for postpartum moms. From maternity & postpartum belly bands to wearable breast pumps, baby carriers, and nursing essentials, we’ve got you all covered.
Mumilk
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Mumilk
Australian owned and operated portable breast pumps and breastfeeding accessories. Our focus is on providing affordable and practical breast pumps that are efficient, discreet, and acclaimed nationwide. Our lightweight and compact portable breast pumps are designed for convenience, allowing you to express milk wherever you are.
MummaEtc Baby Carriers
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MummaEtc Baby Carriers
Mumma Etc. design carriers for comfort without compromising on style. Made from the softest handwoven linen, their full range of carriers can be used from newborn though to toddlerhood.
Munchkin & Bear
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Munchkin & Bear
For play time in style. Our luxe padded play mats protect as they play, from birth to beyond. Chosen by over 80,000 house-proud parents.
They are: ultra thick & soft, contain a protective memory foam core, hygienic, wipe-clean, waterproof, non-toxic, PVC-free, durable, stylish yet soothing designs and reversible.
National Breast Cancer Foundation
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National Breast Cancer Foundation
OUR VISION IS ZERO DEATHS FROM BREAST CANCER
The National Breast Cancer Foundation (NBCF) is Australia's leading not-for-profit organisation funding world-class breast cancer research towards our vision of Zero Deaths from breast cancer.
Since our inception in 1994, NBCF has invested around $200M into more than 600 world-class research projects across Australia.
Neko Slings
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Neko Slings
Neko Slings specialises in high-quality, ergonomic baby carriers and slings, designed to provide comfortable and safe babywearing. Originating from Turkey, the company focuses on using organic fabrics like GOTS-certified cotton and linen, combining aesthetic designs with functionality. Their products cater to various carrying styles (front, back, hip) and ages, from newborns to toddlers.
Nüdel Pod
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Nüdel Pod
The Nüdel Pod turns your child from the toy user to the toy maker. Creating a rich environment full of possibility to express their unique, quirky selves. A tool for childhood that does what toys were always meant to do. To help a child to understand how the world works and where they fit in it. And they love it.
OiOi
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OiOi
Australia's Highest Rated Nappy Bags. Winner of the Bounty Baby Award for Best Nappy Bag 2024 & crowned #1 in the 2024 Tell Me Baby Awards.
Range also includes Pram Liners, Pram Caddies, Breast Pump Bags & Change Mats.
Australian Family Owned.
PANDA
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PANDA
PANDA – Perinatal Anxiety & Depression Australia – supports the mental health of parents and families during pregnancy and in their first year of parenthood.
Panda Baby Supplies
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Panda Baby Supplies
At Panda Baby Supplies, we're more than just a baby store—we’re a family-owned Australian brand on a mission to make eco-friendly parenting effortless and accessible. Trusted by parents and childcare centres across the country, we take pride in offering sustainable baby essentials that go beyond the ordinary.
Paralympics Australia
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Paralympics Australia
At Paralympics Australia, we help Australians with disabilities participate in sport and compete at the Paralympic Games through partnerships with governments, business, sporting bodies and the community.
Peter MacCallum Cancer Centre
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Peter MacCallum Cancer Centre
Peter MacCallum Cancer Foundation plays a crucial role in advancing vital cancer research at the Peter MacCallum Cancer Centre. As the fundraising arm of the hospital, our primary purpose is to accelerate the pace of discovery and innovation in the field of oncology.
QTOYS
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QTOYS
Our vision is to empower children to become independent, curious and lifelong earners. We aim to equip children with self-learning skills from an early age to adapt, think critically, and thrive in the dynamic and rapidly evolving world.
Redsbaby
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Redsbaby
Beautifully crafted baby products™, born in Australia for families worldwide. Designed for our unique lifestyle, they are as functional as they are beautiful, enriching your family journey.
We design the best in baby products, trusted by thousands of Australian families with over 8,000 5-star reviews.
Visit our stand to try our multi-award-winning range of prams, carriers, and high chairs.
Rhythm First Aid
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Rhythm First Aid
Rhythm First Aid is here to educate, empower and equip Australians to be safer and healthier at home, at work, in schools and in communities. Our training protects kids and reassures parents caregivers! Gain confidence and skills in CPR, choking and more...
Our family first aid kits help turn those frowns upside down
Seena
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Seena
Seena’s bespoke collection makes finding the ideal nursery furniture for your baby’s room an easy and enjoyable experience.
Every single one of our baby cots, bassinets, and nursery furniture packages have been thoughtfully crafted with non-toxic, sustainably sourced materials.
Sensitive Choice
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Sensitive Choice
The National Asthma Council Australia’s Sensitive Choice program is committed to empowering families to live better with asthma and allergies. The Sensitive Choice blue butterfly helps parents and carers find asthma and allergy friendly products or services, such as air treatments, nasal sprays, bedding and more.
Silver Cross
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Silver Cross
Since 1877, Silver Cross still stands for the same principles. Uncompromising quality. Painstaking craftmanship. Practical design.
Knowledgeable staff that are here to help! We'll demo our range of single and double prams and find something that is perfect for you and your family. Come and say hi!
Sisi & Sash
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Sisi & Sash
Our range includes Bassinets, Change pads, Play gyms, and more. Each product undergoes rigorous testing and meets or exceeds all safety standards, giving parents peace of mind that their baby is always protected.
Sleepybelly
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Sleepybelly
Giving Sleep Back To Expecting Mothers By Supporting Their Growing Bellies
Snap Shades
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Snap Shades
Snap Shades are the latest, stylish and affordable car window sunshades.
Snap Shades are magnetic, perfectly fitted car window sunshades designed to help you readily protect your passengers from harmful UV rays, heat, glare and insects.
Visit us to see our stylish, perfectly fitted Snap Shades and view a demonstration of how they work.
Snotty Noses Australia
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Snotty Noses Australia
If you've felt stressed with a sick baby and struggled to clear their nose, you are in the right place.
Experience the relief of helping your baby breathe easier with a motorised nasal aspirator, vaporiser, essential oils and balms from Snotty Noses Australia. Natural, safe and effective.
SOUPER GOODNESS
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SOUPER GOODNESS
At Souper Goodness, we believe true wellness begins with nurturing both body and spirit — especially during life’s most precious and vulnerable moments.
Every packet we offer reflects not just quality, but a promise: to stand by you with warmth, wisdom, and care as you embrace healing and new beginnings.
Starting Solids Australia
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Starting Solids Australia
We are here to help you make your little ones transition from milk feeds to solid foods as simple and stress free as possible! We offer a range of exclusive feeding ware purposefully designed by our feeding professionals to support your little ones learning and development. Browse our Starting Solids Library to learn everything you need to feed your baby with confidence!
Stokke
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Stokke
Stokke® products are designed to grow with your child. From eating, bathing, sleeping to playing, learning and strolling around town. Always close, always together, always growing, always Stokke®.
Tacpac
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Tacpac
Tacpac is on a mission to change the way that dad's take on the monumental task of parenting by mashing together your essential every-day diaper bag with a dash of tactical.
Taste For Life (Zi Jin Tang) 紫金堂澳洲
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Taste For Life (Zi Jin Tang) 紫金堂澳洲
Taste for Life (Zi Jin Tang) is the market leader in Taiwan, specialising in pre-natal nourishment, post-partum confinement meals, herbal tea, lactation soups and maternity care products.
Ensuring a complete and speedy post-partum recuperation with our 30-Day Confinement Regimen Diet that is easy to prepare, nutritious and delicious!
The BellyBind & Co.
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The BellyBind & Co.
We specialize in traditional belly binding and acupoint massage with premium organic massage oil to support your physical and mental recovery during postpartum. Our holistic and premium approach empowers mothers to heal, feel confident, and thrive during this transformative journey.
Tiniest
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Tiniest
Playmats designed to grow with your family from tummy time to playtime and beyond.
Crafted from 100% organic cotton muslin, each play mat is soft, breathable, and versatile, giving babies comfort and mums peace of mind.
The removable muslin cover is also 100% organic cotton and easy to wash making care simple.
Free from polyester fillings, only natural fibres for your tiniest.
Tiny and Brave
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Tiny and Brave
Capturing candid, intimate moments and the tiniest details of your newborn, encouraging endless laughter and joy, giving you beautiful images to remember. Always.
Up to 80% off session fees & 10% off all products this weekend only!
Tummy Shield
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Tummy Shield
Enjoy safer, more comfortable travel in every trimester with the only crash-tested pregnancy seatbelt positioner.
Designed for mums-to-be on the move, Tummy Shield® gives you peace of mind that you're taking every measure to protect your unborn baby.
Tweetycam
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Tweetycam
Tweetycam offers award-winning baby monitors and smart sleep aids designed to help parents ensure their baby’s optimal sleep and well-being, day and night. Recognised as Australia’s number one Bluetooth baby monitor, our products provide peace of mind by keeping you connected to your little one, whether you're at home or on the go.
Tyoub swimwear
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Tyoub swimwear
Tyoub swimwear is an ethical sustainable children’s brand. The swimwear and reusable swim nappy are Nordic inspired. Their colourful, cool and clever designs look great on and are eco-friendly.
UPPAbaby Australia
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UPPAbaby Australia
UPPAbaby is an innovative American company with one mission: To make high-quality baby products that fit the needs of your new life as a parent, while appealing to the sense of style you’ve always had.
Come visit us at the expo for some great show specials and for a full demonstration of the pram. Ask us questions and take the pram for a test drive!
Valcobaby
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Valcobaby
Born in Melbourne during the 1960’s, Valcobaby remains a proudly owned and operated family brand now available worldwide.
Our stylish products are designed to keep up with the demands of today’s busy family. With a history of safety, quality and practical design, you can always trust Valcobaby.
Vanilla Images
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Vanilla Images
A Melbourne Photographic studio, that specialises in Pregnancy, Newborn and Family Photography. We are known for our natural, light filled work, that captures your unique story of love and life.
Your photographic experience is tailored to ensure that your session is unique to you. Our team will be on hand to go through the entire process, so you know exactly what to expect, every step of the way!
Veeorè Baby
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Veeorè Baby
At Veeorè, we’ve perfected the balance between nature and science to offer gentle, effective skincare that protects and nurtures delicate baby skin from the start. Formulated by a mum, for all mums. We have taken the guess work out, formulating safe, gentle & effective skincare. Proudly dermatologically tested and approved and a Partner of the Eczema Association of Australia.
Veratemp
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Veratemp
Veratemp is one of the most trusted & experienced thermometer brands around. Having been sold all over the world for the past 20 years, Veratemp is now 100% Australian Owned. Our comprehensive range has been carefully selected to ensure that it has the latest, safest and highest quality products.
VIXSA
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VIXSA
A carefully curated range of Bamboo Wrap Carriers and Linen Ring Slings that couple style and convenience.
We Are Family
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We Are Family
We are a government funded program aimed at new parents and young families. We are here to give you information about introducing your beloved pets to your family.
Wombaa Woomba
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Wombaa Woomba
Soft as a cloud and made from eco-friendly bamboo, Wombaa Woomba is perfect for babies with eczema-prone skin. Our pillows and clothing are breathable, hypoallergenic, and thoughtfully designed to ensure comfort and safety. Experience gentle, soothing comfort through every cuddle—for both you and your little one.